 Company profile of BERU Group
BERU Group is the leading manufacturer of diesel cold start systems with an estimated world-wide market share of 40% for glow plugs. In the field of ignition technology for petrol engines BERU is one of the four major manufacturers in Europe. BERU sets on the expansion within automotive electronics focusing on comprehensive electronic systems solutions for the automotive industry. The company also produces sensor technology and ignition systems for the oil and gas burner industry. Almost all OE-manufacturers of automobiles, commercial vehicles and engines are BERU's customers. For the Aftermarket, BERU supplies all the well-known distributors and workshop operators. The company's headquarters are located in Ludwigsburg.
About BERU
As a specialist for Ignition Technology, Diesel Cold-Start Technology and Electronics and Sensor Technology, BERU puts life into motor vehicles. Our goal in the automotive supply industry is to occupy a leading position worldwide in our areas of activity, and to maintain this position over the long term. Recognizing trends at an early stage, developing high-performance products and cost-efficient production methods – these are our key strengths. Our will to innovate drives us forward and secures our technological lead over the competition. And we constantly maintain close contacts with our customers so that we can flexibly fulfill their needs. We are aware of our business and social responsibilities, and strive to create sustained value.
History of BERU AG
| 1912 |
Julius Behr und Albert Ruprecht establish a spark-plug factory. |
| 1929 |
Development and production of the first glow plugs for starting cold diesel engines
Further development of the products in the areas of ignition technology and diesel cold-start technology |
| 1975 |
BERU’s first rapid glow plug shortens the preheating time to 20 seconds. |
| 1978 |
BERU registers the first dual-coil glow plug for a patent, the preheating time is only 5-7 seconds. |
| 1986 |
Start of internationalization: A production plant is opened in Tralee, Ireland, followed by many more international and national production and sales facilities. |
| 1989 |
Development and production of ignition coils at the headquarters in Ludwigsburg |
| 1992 |
Market launch of the slim 5-millimeter glow plug for diesel engines with direct fuel injection |
| 1997 |
Initial public offering: from family firm to stock corporation |
| 2000 |
BERU Electronics GmbH is founded in Bretten for the development and production of electronic components and control units.
Joint venture BERU-Eichenauer is established to develop and produce PTC auxiliary heating systems. |
| 2001 |
Product innovation: market launch of the first electronically controlled diesel instant-start system (ISS)
Alliance with Lear Corporation for the joint development of tire-pressure monitoring systems for American carmakers |
| 2003 |
Acquisition of spark-plug division (Eyquem) of Johnson Controls Automotive Electronics in France, followed by the modernization and expansion its production facilities |
| 2005 |
US automotive supplier BorgWarner becomes BERU’s majority shareholder. |
| 2006 |
Expansion of research-and-development facilities and test center in Ludwigsburg |
About the Proverbial BERU Quality -
What differentiates a BERU brand product from other products
Our over 100-years of experience, coupled with the latest development, quality and production methods make us the acknowledged OEM supplier to the automotive industry. Millions of satisfied drivers have original BERU brand products under the bonnet of the car. Products that provide their service reliably, economically and in an environmentally friendly manner, and only come to light at the stipulated replacement interval and are then replaced.
Every one of the international BERU factories is certified in accordance with DIN EN ISO 9001. All the German BERU factories and the Irish BERU factory also have the certificates QS 9000, VDA 6.1 and ISO TS 16949 the environment certificate ISO 14001.
The BERU quality is worth a few prizes - confirmed for example by the "Ford World Excellence Award in Gold", the "Ducati Supplier Award" for top marks in quality and service, the "Toyota Certificate of Recognition" for top performances in product quality and on-time delivery and the highest quality award of the Ford Motor Company, the "Q1 Award".
Thus the term » Original BERU Brand Product« has become a synonym for high quality.
Products and Services
The range of products manufactured and marketed by Beru worldwide comprises around 3,900 different items, from spark plugs and glow plugs, ignition coils and cables to anti-interference units and flame starting systems for large diesel engines. In cooperation with the automobile manufacturers, this range is continually being extended and thus adapted to the prevailing market conditions. On an international scale, our customers include the most renowned manufacturers of automobiles and engines. In the field of glow plugs, Beru AG is the unchallenged market leader, with a world market share in excess of 40 per cent. With our branded products of original equipment quality, we also supply to the aftermarket trade.
Click on images for bigger picture
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Pressure Sensor
Glow Plug (PSG) |
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Glow Plug |
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Glow Plug |
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| Ultra X Platin Spark Plug |
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Ultra X Spark Plug |
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Ultra Spark Plug |
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Bi-Hex Platinum Spark Plug with double hex approach |
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Glow Plugs of the Instant Start System enable a "gasoline motor key start"
in only 2 seconds at
down to –25°C |
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(Left) Standard glow plug
glows almost in the entire heater plug area. (Right) ISS glow plug concentrated energy utilization at the tip of the glow plug. |
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Instant Start System (ISS) second generation |
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Instant Start System (ISS) first generation |
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| Distributor Cap |
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Oxygen Sensors |
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Variation of Ignition Coils |
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Coil Rail |
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| Single Rail |
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